STRATEGI MANAJEMEN PELAYANAN PRIMA DALAM PENINGKATAN CALON JAMA’AH HAJI DI PT. NUR HARAMAIN MULIA

Siti Ardianis Rizqiyah, Didin Chonyta

Abstract


Muslims have pillars of faith and pillars of Islam. The fifth pillar of Islam is Hajj, the fifth pillar which is obligatory for anyone who is able to carry it out. The research objectives reveal the concept of excellent service, service delivery design, and form of service at PT. Nur Haramain Mulia towards the congregation in increasing the candidates for the pilgrimage. The method used in this research is a qualitative method based on primary with a qualitative approach. The research steps taken: determining the location of the study, collecting data using observation techniques, interviews, collecting previous data. From the results of the study concluded that the concept of excellent service at PT. Nur Haramain Mulia in improving the quality of Hajj guidance, seen from the excellent service concept applied by PT. Nur Haramain Mulia includes ability, attitude, appearance, attention, action, accountability, and finally implementing the annual reoni agenda to strengthen the ties of fellow pilgrims. as well as providing professional Hajj advisors and Hajj guidance materials.


Keywords


hajj pilgrimage services, management, excellent service

Full Text:

PDF

References


Ariyani, E. D. (2010). PENERAPAN PELAYANAN PRIMA SEBAGAI UPAYA MENINGKATKAN KEPUASAN PELANGGAN DI POLITEKNIK MANUFAKTUR NEGERI BANDUNG Emma Dwi Ariyani. JURNAL ILMU ADMINISTRASI, VII(1), 19–24.

Asih, N. S. (2016). Pengaruh Pelayanan Prima ( Service Excellence ) Terhadap Kepuasan Pelanggan Salon Agata Singaraja. Jurnal Program Studi Pendidikan Ekonomi (JPPE), 7(2), 1–10.

Bisnis, A., Spp, P., Pondok, D. I., & La, P. (n.d.). Jurnal Studia. 1(1), 109–120.

Fahham, A. M., Jenderal, S., Ri, D., & Ii, N. (2015). Penyelenggaraan Ibadah Haji: Masalah dan Penanganannya. Penyelenggaraan Ibadah Haji: Masalah Dan Penanganannya, 1(1), 201–218.

Hasanah, F. (2016). Pengaruh Pelayanan Prima Terhadap Kepuasan Pelanggan Di Jade Bamboo Resto Yogyakarta. Keluarga, Vol.2(No.1), 8–14.

Herman, M., Normajatun, N., & Rahmita, D. (2019). Kualitas Pelayanan Haji Dan Umrah Pada Kantor Kementerian Agama Kabupaten Hulu Sungai Tengah. AS-SIYASAH: Jurnal Ilmu Sosial Dan Ilmu Politik, 3(1), 1. https://doi.org/10.31602/as.v3i1.1722

Istianah, I. (2017). Hakikat Haji Menurut Para Sufi. Esoterik, 2(1), 30–44. https://doi.org/10.21043/esoterik.v2i1.1900

Mamesah, P. R. E. (2020). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Hotel Lucky Inn Manado. Jurnal Administrasi Bisnis, 1(1), 46–52.

Musriati A. (2013). Pengertian Haji. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

Rohaeni & Marwa, N. (2018). Kualitas Pelayanan terhadap Kepuasan Pelanggan. Jurnal Ecodemica, 2(2), 312–318. http://ejournal.borobudur.ac.id/index.php/1/article/view/448/444

Soares, A. P. (2013). 済無No Title No Title. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

Sulaiman, S. (2014). Kepuasan Jamaah Haji Terhadap Pelayanan KBH di Kabupaten Jepara. Analisa, 21(1), 51. https://doi.org/10.18784/analisa.v21i1.27

Wibisono, A., & , S. (2016). Pengaruh Kualitas Jasa Pelayanan Terhadap Kepuasan Pelanggan. PERFORMANCE “ Jurnal Bisnis & Akuntansi,” 6(2), 32. https://doi.org/10.24929/feb.v6i2.268

Wildayati, R., Solahudin, D., & Rahman, A. (2017). Optimalisasi Pelayanan Haji dalam Meningkatkan Kepuasan Jamaah. 17(September), 165–182.

Wowor, M. C. (2015). Tingkat Kepuasan Konsumen Klappertaart Di Kartini Cake and Bakery Manado. Cocos, 6(9).


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Siti Ardianis Rizqiyah, Didin Chonyta