STRATEGI PENGEMBANGAN DAN PELAYANAN HAJI DAN UMRAH PT. NUR HARAMAIN MULIA

Zulfa Jannatul Firdaus, Nur Syamsiyah

Abstract


This study aims to see the strategies used by customer service in serving prospective pilgrims for the Hajj or Umrah pilgrimage at PT. Nur Haramain Mulia. Often times, Hajj & Umrah pilgrims give the impression of being 'satisfied' with the services provided. To identify these problems in depth, this study uses a descriptive method with a qualitative approach. The data technique uses interviews, observation, and documentation. From this research, it is found that the analysis of strategies in serving pilgrims for Hajj and Umrah to build a positive image in the eyes of the community is to implement a good service strategy, starting from welcoming congregation beman pudan from pampana, congregation pudan darak to garbage, pilgrimage and Umrah positive image. From the maximum services provided to prospective pilgrims for Hajj and Umrah who initially only had the intention of wanting to see it, until finally they were interested in joining this company.


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References


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