STRATEGI DIGITAL MARKETING (MEDIA SOSIAL) DALAM PENINGKATAN POPULARITAS PT. NUR HARAMAIN MULIA

Ahmad Tijani, Hamdah Marzuqotun Kamilah, Inayah rahma kamilia, Rizka Hasanah, Robiatul Adawiyah

Abstract


Digital marketing is a form of promotion and market search process that is facilitated by online digital media by utilizing various digitalization tools, for example social media. Because social media can connect people with people all over the world. This article examines digital marketing (Social Media) strategies in increasing the popularity of PT. Nur Haramain Mulia, where digital marketing has an important role in increasing the company's popularity. This paper uses a qualitative research method, case study type, with a research site at PT. Nur Haramain Mulia, Patokan, Kraksaan, Probolinggo, East Java. The results of research carried out on digital marketing (social media) strategies implemented by PT. Nur Haramain Mulia uses the following strategy, updating the activities of the congregation during Umrah and Hajj, creating content about Umrah and Hajj which is currently viral, greeting followers via Instagram stories and Boom about updating packages/content in the Umrah and Hajj congregation groups. Meanwhile, implementing digital marketing requires social media marketing. Therefore, the results of this research show that digital marketing strategies have an effect on increasing the company's popularity

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