Strategi Pemasaran Produk Umroh di PT. Nur Haramain Mulia

Siti Raudatul Firdausiyah

Abstract


This journal is motivated by a lot of competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be carried out effectively so that sales can increase. The purpose of this research is to find out product marketing strategies in PT Nur Haramain Mulia Probolinggo district, also to know how to promote its products, as well as to know the product marketing strategy of PT Nur Haramain Mulia in improving congregational satisfaction. This research is a type of qualitative research. The data source used is primary data obtained from employees of PT Nur Haramain Mulia. Data collection techniques with technical interviews, documentation, observations. The results showed that the marketing strategy carried out by PT Nur Haramain Mulia on its products using segmenting, targeting, and positionaring. And promoting its products with conventional and online, conventional done through mouth to mouth, banners, radio, pamplet, and partnerships. Online via medsos, Facebook Ads, and Google Ads. Marketing strategy in improving congregational satisfaction by providing excellent service

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